Privacy Policy

Effective Date: August 12, 2026

IMPORTANT NOTE: You may have the right to object to or restrict certain types of data processing (subject to applicable law)[cite: 1]. To exercise these rights or if you have any questions about your rights, please contact us at [email protected] and/or (513) 271-8700[cite: 1]. To opt out of telephone communications (calls/texts), please email us at [email protected][cite: 1].

A brief note from The Bay Emm Vay Store, Inc dba Cincinnati Mini:

Thank you for choosing The Bay Emm Vay Store, Inc dba Cincinnati Mini[cite: 1]. We want you to know that we genuinely respect each and every one of our customers – respect that extends and very especially to customer data[cite: 1]. In order to provide our customers with the very best experience and service, we collect and use data in various ways[cite: 1]. We only collect and use data that is implicated in the marketing, sales, and support of automobiles and other services provided via our business[cite: 1]. This privacy policy discloses what data we collect and how that data is used, and it provides you with information about your rights and how to exercise those rights[cite: 1]. It’s important that you understand that by using our website and apps, visiting our stores, or otherwise engaging with our dealership, you understand that the following information has been made available to you and that you have been provided an opportunity to understand and exercise your rights[cite: 1]. For a list of current US and international regulations, you may consult information provided at https://iapp.org/resources/global-privacy-directory/[cite: 1]. If you ever have any questions or concerns about this privacy policy and/or your data rights, please never hesitate to reach out to us at [email protected][cite: 1].

Introduction and Scope

This Privacy Policy describes how we collect, use, disclose, and protect personal information both online and offline, including through our dealership websites, mobile applications, in-store showroom visits, service center interactions, and paper forms[cite: 1]. We are committed to handling your personal information responsibly and in accordance with applicable laws and industry best practices[cite: 1]. By using our services or interacting with us, you acknowledge that you have read and understood this Privacy Policy[cite: 1].

This policy applies to all consumer personal information collected by The Bay Emm Vay Store, Inc dba Cincinnati Mini (the “Company,” “we,” “us,” or “our”) in connection with our products and services[cite: 1]. It covers information collected through our websites and mobile apps (“Online Services”) as well as information gathered when you visit our physical locations or otherwise communicate with us (e.g., by phone, email, or paper forms)[cite: 1]. This Policy does not apply to any third-party websites or services that are not controlled by us, even if linked to our services; those are subject to their own privacy policies[cite: 1].

Information We Collect

We collect personal information about you from a variety of sources, including information you provide directly, information collected automatically, and information from third parties[cite: 1]. The types of personal information we collect include:

  • Information You Provide. When you interact with us, whether online or in person, you may provide certain personal details[cite: 1]. This includes information collected when you fill out forms on our website or at our dealership, such as when you inquire about a vehicle, schedule a test drive, purchase or lease a vehicle, sign up for financing, have your vehicle serviced, or participate in a promotion[cite: 1]. This information typically includes:
    • Identifiers and Contact Details: May include one or any combination of name, address, phone number, email address, driver’s license number, Social Security Number (SSN), and other government-issued ID numbers[cite: 1].
    • Customer Records and Transaction Information: Details about the vehicle you purchase, lease, or service with us; vehicle identification number (VIN); purchase and service history; trade-in and appraisal information; warranty and repair details; and any feedback or survey responses[cite: 1].
    • Financial and Payment Information: Credit application details (such as income, credit history, and financing requested), credit score or reports (as permitted by law), bank account or payment card information, and other details needed to process payments or evaluate financing[cite: 1].
    • Demographic and Personal Characteristics: Information such as date of birth, age, gender, marital status, military status, language preferences, and other demographic details you may provide to us[cite: 1]. Some of this information may be considered sensitive under certain laws[cite: 1]. We will only collect sensitive personal information where necessary and handle it in accordance with applicable law[cite: 1].
    • Professional or Employment Information: Information about your occupation, employer, and income, as needed for financing or verification purposes[cite: 1].
    • Communication Records: Copies of your communications with us, such as emails, texts, chats, or call recordings when you contact customer service or sales representatives[cite: 1].
    • Visual/Audiovisual Information: CCTV/video surveillance for security, photographs, or videos (such as a driver’s license scan or trade-in vehicle photos)[cite: 1].
  • Information Collected Automatically. When you use our Online Services, we and our third-party partners may collect certain information by automated means:
    • Device and Browser Data: IP address, device identifiers, browser type, operating system, device model, and system settings[cite: 1].
    • Usage and Browsing Data: Details about how you interact with our websites or apps, such as pages or vehicle listings viewed, links or buttons clicked, search queries, time spent on pages, and clickstream data[cite: 1].
    • Location Information: The approximate location inferred from IP address, or precise geolocation if explicitly allowed via device settings[cite: 1].
    • Cookies and Tracking Technologies: Small text files and web beacons used to remember settings, personalize content, analyze online traffic, and measure marketing effectiveness[cite: 1].
  • Information from Third-Party Sources.
    • Credit and Finance Partners: Information from credit bureaus, finance companies, or banks handling vehicle loans[cite: 1].
    • Referral Partners and Lead Providers: Contact details and vehicle interests from third-party automotive marketplaces, buying clubs, or lead generation services[cite: 1].
    • Social Media and Connected Accounts: Profile information received when connecting via social platforms (e.g., Facebook, Google) or interacting with our official pages[cite: 1].
    • Service and Warranty Providers: Vehicle manufacturer (OEM) updates, recall notices, warranty claims, or maintenance history[cite: 1].

Categories of Personal Data Collected (Last 12 Months): Identifiers; contact information; customer records (paper or electronic) including payment/financing details; characteristics of protected classifications; commercial information; internet/electronic activity; geolocation data; audio/visual information; professional/employment information; and inferences drawn from the above[cite: 1]. Note: Our dealership generally does not collect biometric data[cite: 1].

Cookies and Online Tracking

We use cookies and similar tracking technologies on our websites and mobile apps to personalize your experience and deliver relevant content/ads[cite: 1].

  • Cookies: Includes first-party cookies (set by us for preferences and analytics) and third-party cookies (set by advertising/analytics partners like Google and Facebook for interest-based advertising)[cite: 1].
  • Web Beacons and Pixels: Small graphic images used in emails or web pages to track engagement and measure communication effectiveness[cite: 1].
  • Do Not Track & Global Privacy Control (GPC): Our websites recognize and respond to valid opt-out preference signals, such as the Global Privacy Control (GPC), as required by applicable law[cite: 1].
  • Your Choices for Cookies: Adjust browser settings to accept, decline, or delete cookies, or manage settings via the “Cookie Consent” button on our website[cite: 1].

How We Use Your Information

We process personal data for the following business and commercial purposes:

  • To Provide Products and Services: Facilitate sales, purchases, vehicle registrations, test drives, service appointments, and warranty activations[cite: 1].
  • Customer Service and Support: Manage inquiries, quality assurance, employee training, and send administrative or recall notifications[cite: 1].
  • Financing and Financial Services: Evaluate credit applications, manage payments, and enforce loan agreements[cite: 1].
  • Marketing and Promotions: Send promotional emails, SMS offers, sales event details, and personalized advertisements (subject to consent and opt-out rights)[cite: 1].
  • Analytics and Improvement: Analyze trends, optimize website design, manage inventory, and measure campaign performance[cite: 1].
  • Personalization: Provide customized vehicle recommendations and retain communication preferences across channels[cite: 1].
  • Security and Fraud Prevention: Verify identities, detect unauthorized access, prevent fraudulent transactions, and maintain security logs[cite: 1].
  • Legal and Regulatory Compliance: Satisfy tax, auditing, GLBA, and financial recordkeeping requirements[cite: 1].
  • Protection of Rights: Enforce terms of use, defend against legal claims, or assist law enforcement[cite: 1].
  • Business Transfers: Support corporate mergers, acquisitions, restructurings, or asset sales[cite: 1].

Lawful Bases for Processing (GDPR/International Users): Performance of a Contract, Legal Obligations, Legitimate Interests (e.g., security, service improvement, direct marketing), and Explicit Consent[cite: 1].

Disclosure of Information (How We Share Your Data)

We do not sell personal information for money[cite: 1]. However, sharing data for targeted advertising or OEM integration may be considered a “sale” or “share” under certain statutes (e.g., CCPA/CPRA)[cite: 1]. Recipients include:

  • Service Providers: IT hosting, payment processors, marketing agencies, customer support/chat platforms, professional advisors, and logistics carriers[cite: 1].
  • Financial Institutions and Lenders: Lenders, banks, insurance agencies, and extended warranty administrators[cite: 1].
  • Vehicle Manufacturers (OEMs): Shared for warranty processing, recall management, customer satisfaction, and product development[cite: 1].
  • Marketing and Promotional Partners: Co-sponsors of events or joint sweepstakes[cite: 1].
  • Lead Providers and Referral Sources: Reporting outcome statuses to lead generation partners[cite: 1].
  • Law Enforcement and Legal Requests: Compliance with court orders, subpoenas, or active investigations[cite: 1].
  • Affiliates: Corporate parent companies or sister dealerships for operational support[cite: 1].

International Data Transfers

Our dealership operations are based in the United States[cite: 1]. If data is transferred internationally (e.g., to/from the EEA/UK), appropriate safeguards such as Standard Contractual Clauses (SCCs) are implemented to protect personal data[cite: 1].

Data Retention and Security

Data Retention: We keep personal information for as long as needed to fulfill operational obligations, comply with legal requirements (typically 7+ years for transaction/financial records), manage warranty histories, or enforce agreements[cite: 1]. Data is routinely reviewed and securely destroyed or anonymized when no longer required[cite: 1].

Data Security: Measures include administrative, technical, and physical safeguards such as network firewalls, data encryption, password-protected systems, physical security/surveillance, vulnerability testing, and employee data-handling training[cite: 1].

Your Privacy Rights and Choices

Depending on your location, you may exercise the following rights:

  • Right to Know / Access: Request details about personal data collected, stored, or shared[cite: 1].
  • Right to Correct: Request correction of inaccurate or outdated information[cite: 1].
  • Right to Delete: Request deletion of personal information (subject to statutory exemptions)[cite: 1].
  • Right to Opt-Out of Sale/Sharing: Direct us to stop sharing data for targeted cross-context behavioral advertising[cite: 1].
  • Right to Limit Sensitive Data Usage: Restrict processing of sensitive identifiers[cite: 1].
  • Right to Non-Discrimination: Equal service and pricing regardless of privacy rights exercised[cite: 1].
  • Additional European Rights (GDPR): Right to object, right to restrict processing, right to data portability, and right to lodge a complaint with a supervisory authority[cite: 1].

Submitting a Request (DSAR):

  • Email: [email protected][cite: 1]
  • Phone: (513) 271-8700[cite: 1]
  • Mail: The Bay Emm Vay Store, Inc dba Cincinnati Mini, 6131 Stewart Rd, Cincinnati, OH 45227[cite: 1]

Opting Out of Marketing Communications

  • Email: Click the “Unsubscribe” link in any marketing email or contact us directly[cite: 1].
  • Text Messages (SMS): Reply “STOP” to any promotional text message[cite: 1].
  • Phone Calls: Request placement on our internal Do Not Call list by emailing [email protected] or informing the representative during a call[cite: 1].
  • Third-Party Ads: Utilize the DAA WebChoices Tool (aboutads.info/choices) or NAI Opt-Out Page (networkadvertising.org/choices)[cite: 1].

Children’s Privacy

Our website and services are intended solely for adults and are not directed to children under 13 (or under 16 in applicable jurisdictions)[cite: 1]. We do not knowingly collect information from minors without parental consent[cite: 1].

Updates to this Privacy Policy

We reserve the right to amend this Privacy Policy[cite: 1]. Updated versions will be published with an updated “Effective Date”[cite: 1]. Material updates may be communicated directly via email or prominent site banners[cite: 1].

Contact Us

For inquiries regarding privacy practices or data rights, reach out to us at:

The Bay Emm Vay Store, Inc dba Cincinnati Mini
6131 Stewart Rd, Cincinnati, OH 45227[cite: 1]
Email: [email protected][cite: 1]
Phone: (513) 271-8700[cite: 1]