That's the same reason we opened The BMW Store, really. And that's been truly successful. But it used to be that BMW drivers flashed their lights at each other to recognize a fraternal appreciation of how much fun it could be just to drive. (That flashing light thing happened so often we worried about burning out the headlights on our demonstrators!)
Somewhere along the line, we stopped flashing lights to each other. Maybe because those of you in BMWs worried about burning out your headlights too! But more probably, we all just got a little older, a little more self-conscious, maybe just more distracted with other things.
So now there's MINI. Maybe we can get it to start all over again, and a whole new generation will rediscover the joy of just getting behind the wheel and going somewhere. Just for fun.
Let's Motor! (It's highly doubtful those headlights will burn out, so flash away!)
